My name is Eric Alberts and I’m a User Experience (UX) Designer currently creating things at Wolters Kluwer’s Global Platform Organization. Besides making stuff I like to think and write about design, new media and digital culture.
I received a bachelor degree in Communication and Multimedia Design (CMD) in 2009. Given my innate interest in design and digital technology, the choice for CMD was quite easy. During these years, I gathered the knowledge and obtained the tools to listen to the desires of clients, interpret them, and translate these desires into creative new media solutions that meet the social, economical, and cultural contexts of the targeted audience.
After wrapping up CMD I wanted to know more about the complexities of the new media I had learned to design for. By following the master program New Media and Digital Culture (NMDC) at Utrecht University, I seized the opportunity to critically reflect on the entanglements between society, culture, politics and technology. The NMDC master program helps to acquire the tools to critically reflect on the increasingly important role of new media in our present-day information society. I received my master’s degree, graduating with honours, in 2012.
Before starting as a UX Designer at TrueLime I worked on my own for various clients. One of these clients was Microsoft, which inspired me to write my thesis on the company’s game peripheral Kinect.